Though at first you might think that Web analytics tools are there just for the sake of measuring traffic to your website, that’s not the case all the time. If used in the right manner they can be your ultimate platform for business and market research, and to assess and improve the effectiveness of your blog or website. But do you think using only one of those handy web analytics tools will cater to all your market analysis needs? no every blog and website, regardless of size, and popularity requires multiple tools at any time to understand where it stands in-terms of happiness of its customers and to gain key context from competitors. So Here are 15 web analytics tools that you must be aware of and gave a try when you have the time.
Free Web Analytics Tools
These are some of the free tools out there which will help you analyse the effectiveness of your campaigns and websites.
AWStats is one of the free powerful and feature rich web analytics tools that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and quickly. It can analyze log files from all major server tools like Apache log files, WebStar, IIS and a lot of other web, proxy, wap, streaming servers, mail servers and some ftp servers.
GoStat provides you with a hit counter and web analytics tool which is completely free. GoStats is fully customizable and can give you the statistics information that is most important to your web site.
Google analytics is a free web analytics tool from Google which also has the core modules for content analytics, mobile analytics , social analytics , conversion analytics etc.
Piwik is another one of the free web analytics tools that provides you with detailed reports on your website’s visitors, your marketing campaigns and much more.
Premium Web Analytics Tools
Premium web analytics tools will help you do a bit more than the regular ones. Most of these tools offer you things like heatmaps , real time traffic statistics , ability to identify and establish customized metrics tracking etc.
Adobe SiteCatalyst provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. It helps them quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.
Clicky is a ‘real time’ web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. It also has a built in Twitter analytics service which will help you monitor your keywords popularity with in Twitter.
ClickTale is another powerful web analytics tool that helps you maximize your conversion rates , optimize your web page layout, improve user experience and effectively visualize your customers.
Crazy Egg provides you with heat maps , scroll maps and overlays which pinpoint how does the user interact with your web pages. It also has a confetti tool using which you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more
HitsLink helps you optimize your website with there comprehensive real-time traffic statistics.It helps you learn more about your visitors , analyze your traffic patterns , maximize your ROI and build your own performance dashboards by adding metrics which you think is crucial for your website.
Web analytics from IBM sets itself apart by providing marketers with not just data, but insights about their online customers and prospects. Available through two delivery models—on-premise and software as a service (SaaS)—web analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence.
KissMetrics helps you identify and understand the key metrics that really important for your online business and will help you improve it.
OneStat is another web analytics tool which also offers website monitoring and server monitoring services.
More than a web analytics tool VisiStat is also a lead capture tool which will help you identify all of your anonymous website visitors and provides all the information you need to turn visitors into leads in real-time.
Web Trend covers the entire spectrum of your analytics needs by offering you a unified service which brings the mobile analytics, social media analytics and web analytics under a single roof.
Woopra is a platform of tightly integrated web analytics products that all revolve around understanding visitor behavior, with a strong emphasis on the individual. Together, the products harness their combined power to deliver truly synergized solutions.
Have you ever come across or used any other useful web analytics tools than the ones I have listed over here? Drop a comment and let me know.See you at the comments..